Britsh Gas Advert (Subliminal Messages) - (Thea)

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Here is a clip of a britsh gas advert. With special attention to the poster in the background which states "Keep Calm And Carry On". This poster has come back into fashion with these posters being printed lots more and even T-shirts being made of this slogan. It is interesting as it displays the chaos within the household which in the displayed by the mess made in the living room by the young girl.

This is useful for our media project as we are using sublimnal posters such as; give blood, mind your head, Macbeth amateurs and the MIND poster.
We are using these posters and signs to remind the audience of the situation and the chaos occuring in the protagonists head. These are intended to be rather subtle, although we are sure some may conciously make the link.
The MIND poster states that; "1 in 4 people suffer from mental health problems", this is significant as there are a total of 4 people that will be concentrated on during the 2 minute clip (The protagonist, the female victim, the woman with the handbag and the male in the toilet) and there is the one person in the two minute clip that has some sort of mental health issue.
The 'Mind your head" sign which is above the tunnel exit that the protagonist runs through will be significant as it is ironic that he is reminded to "mind his head" as he has something wrong with his hormone balance / mental state. We will lightly focus on this in the opening to note this.
The Give Blood posters/leaflets are also is using dramatic irony as it is implied he played some role in taking the life of the young girl photographed which is contrasting to the give blood poster which asks "to save lives", it is also significant as he is 'washing blood' off of his hands and wants to get rid of it immediately.
The Amateur Macbeth poster is significant for reflecting the inspiration we recieved from Macbeth and Lady Mavbethgs insanity where she washes the blood of Duncan off her hands and also the quotes we are using by her such as; "where is she now".
Hopefully, all of these subliminal messages will be very effective within the short clip for reflecting different aspects of the clip and emphasising contrasts.